About

Hello, I’m Aaron Root. A designer based in Sydney, Australia.

I’m VP of Design at Nearmap, where I started as the first designer in 2019. Nearmap builds an intelligent model of the world from aerial imagery, material samples, and the patterns they reveal. My work focuses on helping people understand that model and make better decisions.

This site is a journal about design, computation, orientation, and cognition. It primarily explores how the things we build help us see, think, and act, and how they shape us in return.

I live near the ocean with my wife Lauren and our son Edward.