About

Aaron Root is a designer based in Sydney.

He is VP of Design at Nearmap, where he started as the first designer in 2019. Nearmap builds an intelligent model of the world from aerial imagery, material samples, and the patterns they reveal. His work focuses on helping people understand that model and make better decisions.

This site is a journal about design, computation, orientation, and cognition. It primarily explores how the things we build help us see, think, and act, and how they shape us in return.

He lives near the ocean with his wife Lauren and their son Edward.