Hello, world!

I'm Aaron Root, Director of Design at Nearmap. I help teams create thoughtful and empowering products.

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Designing aerial insights, from the ground up.

Viewing the world from a new perspective can unlock entirely different insights. At Nearmap, we leverage aerial imagery and geospatial data to create empowering tools and workflows.

  • COMING SOON

Designing an augmented retail experience.

Technology is most powerful when it helps everyone. That's why as part of the mobile team, I helped deliver a more personal, convenient and accessible shopping experience for millions of Australians.

Designing for high-risk trading environments.

Trading is hard. Designing a trading platform isn't any easier. As Lead designer, I spent over three years helping IG design and build a new generation of task orientated trading applications.

26 January 2020

On Building Insanely Great Products.

Steve Jobs

In January 1983 Steve Jobs began a company retreat with three "Sayings from Chairman Jobs", intended to inspire the team and set the tone for the meeting...