Hello, world!

I'm Aaron Root, VP of Design at Nearmap. I help teams create thoughtful and empowering products.

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Designing aerial insights, from the ground up.

Viewing the world from a new perspective can unlock entirely different insights. At Nearmap, we leverage aerial imagery and geospatial data to create empowering tools and workflows.

Designing an augmented retail experience.

Technology is most powerful when it helps everyone. That's why as part of the mobile team, I helped deliver a more personal, convenient and accessible shopping experience for millions of Australians.

Designing for high-risk trading environments.

Trading is hard. Designing a trading platform isn't any easier. As Lead designer, I spent over three years helping IG design and build a new generation of task orientated trading applications.

22 January 2019

On Building Insanely Great Products

Illustration from Apple's 1984 commercial

On January 22, 1984, 35 years ago today, the Raiders beat the Redskins in historic fashion. Marcus Allen led his team to a 38-9 victory, claiming the record for the most points scored in Super Bowl…

A small experiment in craft and code. Built with Gatsby, written in VS Code, and deployed through Netlify. Typeset in Inter, an open-source typeface by @rsms.

Made inclear skyBondi, Australia© Copyright 2025