Hello, world!

I'm Aaron Root, Director of Design at Nearmap. I help teams create thoughtful and empowering products.

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Designing aerial insights, from the ground up.

Viewing the world from a new perspective can unlock entirely different insights. At Nearmap, we leverage aerial imagery and geospatial data to create empowering tools and workflows.

Designing an augmented retail experience.

Technology is most powerful when it helps everyone. That's why as part of the mobile team, I helped deliver a more personal, convenient and accessible shopping experience for millions of Australians.

Designing for high-risk trading environments.

Trading is hard. Designing a trading platform isn't any easier. As Lead designer, I spent over three years helping IG design and build a new generation of task orientated trading applications.

26 January 2020

On Building Insanely Great Products.

Steve Jobs

In January 1983 Steve Jobs began a company retreat with three "Sayings from Chairman Jobs", intended to inspire the team and set the tone for the meeting...