Chronos/Kairos.

The Ancient Greeks had more than one kind of time.

Chronos is time as sequence: clocks, calendars, age, deadlines, roadmaps, quarters, and plans. It is time counted from the outside. Modern life is dominated by Chronos. Almost everything is scheduled, measured, compared, and optimised. That is necessary because it gives structure and allows things to compound, but Chronos is not the whole of time.

Kairos is time as opportunity: the moment when action becomes possible because conditions have gathered. It is not simply "the right time", but time understood from within the situation. It shows up in practical places: rhetoric, medicine, war, archery. An archer knows it in the breath before release. The same action can be too early, too late, or exactly right.

Naming a thing lets you notice it.

Some time is counted. Some time has to be recognised.