# Curiosity To Clarity.

Type: Note
Date: 2024-08-24
Tags: Nearmap, Branding
Location: Sydney, Australia
Canonical: https://www.aaronroot.net/journal/radical-collaboration

Creating a visual identity that embodies Nearmap's principles of curiosity, clarity, and certainty was no easy task, but the DesignStudio team nailed it.

Great to see the journey documented here:
[design.studio/work/nearmap](https://www.design.studio/work/nearmap)

![Nearmap](/content-assets/notes/note_images/nearmap.png)

## Graph Connections

### Concepts
- Storytelling As Infrastructure [concept:storytelling-as-infrastructure] (high)
- Representation Changes Agency [concept:representation-changes-agency] (high)

### Entities
- Nearmap [entity:nearmap]
- DesignStudio [entity:designstudio]

### Related Journal
- [Think Different.](/journal/marketing): related (medium)
- [Analog Research Lab.](/journal/analog-research-lab): related (medium)
- [Yes We Can.](/journal/yes-we-can): related (medium)